Sunday, 7 November 2010

Reasearch and planning

Today after Church i went to Sainsburys to go and check some different magazines for my planning and reasearch.

What magazines are placed where?

Gossip magazines where placed in the middle.
Camera and gadget magazines where on the right hand side
Fasion was on the left

I asked myself why was it arranged like this and i aslo asked myself, where the hell are the mens stuff then i turnt around and it instantly hit me.
They had seperated the mens mags and i also noticed a subheadings such as "womens intrests" where i saw fasion and gossip magazines.

i listed some names of magazines

Hobby/Intrests: SLR
                         iPhone App Directory

Celeb/Gossip: Love It!
                      Now
                      Pick Me Up

Sports: AutoTrader
            What car?
i found it quite hard to find sports magazines so i listed cars

Music: X Factor
           XXL World Wide

And so i left Sainsbury and went to a news agent to investigate music magazines as sainsburys where sold out and i took some pictures of them and looked who was on the front cover






1 comment:

  1. Nice research Vince. This is linked to researching your ideal reader/target audience, your next job

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